Sales is like anything else in business: It takes twice as long as it should, and five times as long as we’d prefer – and just when you think you’ve got the sale closed, there will be another delay.
Sales is messy because: Life is messy. Business is messy. They are all journeys, not destinations.
As soon as you understand that, that it being “messy” is not a personal reflection on you, it’s just the way of the world was made...Then, sales, Life and The Universe all get a lot easier.
This is another image for the sales and marketing department - a reminder that there are no levers to pull, but journeys to be lived.
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