The Gift

From the book cover:

 

"A modern classic, The Gift is a brilliant defense of the value of creativity and its importance in a culture increasingly governed by money and overrun with commodities." 

 

http://www.amazon.com/Gift-Creativity-Artist-Modern-World/dp/0307279502/ref=sr_1_1?s=books&ie=UTF8&qid=1371914069&sr=1-1&keywords=the+gift+by+lewis+hyde